Juice Bar Margin Planner

Mesa Juice Co., Piñon Springs. A monthly model in four lanes.

Monthly revenue

Prime cost

Gross marginafter goods and packaging

Net margin

Revenue lanes

Each lane keeps its own cost of goods. Retail stock follows wholesale pricing, so it is never blended into food cost.

Lane	Share of sales %	Cost of goods %	Revenue	Contribution
All lanes

Volume and shared costs

Revenue is built from tickets, so changing traffic or ticket size moves every line at once.

Tickets per open day Open days per month Average ticket ($) Packaging per ticket ($)cups, lids, bags, sleeves Hired labor % of saleswages, payroll tax, benefits Owner hours per monthpriced in so the margin is real Owner rate ($ per hour) Third-party delivery % of sales Delivery commission %2026 tiers run 15 to 30% Occupancy or debt service % Utilities % Card processing % Marketing % Insurance and licences % Other overhead %repairs, software, smallwares

Reading the result

Benchmarks used

Prime cost: 55 to 60% for counter service, 60 to 65% for full service (MarketMan, Jul 2026; 7shifts, 2026).
Labor: 25 to 30% typical for quick service (Katalyst, 2026). Below 25% is a stretch, not a norm.
Café ingredients and supplies: about 15 to 25% of sales (Zest Coffee).
Delivery: DoorDash 15/25/30%, Uber Eats 20/25/30% after 11 Mar 2026 (Duck Hub, 2026).
Net margin of 10 to 15% as a goal: medium confidence. No verified source supports 15 to 20%.
Retail cost of goods near 55% assumes common wholesale pricing. Confirm against the supplier's actual wholesale terms.

MarketMan · 7shifts · Katalyst · Zest Coffee · Duck Hub